By Jon Allo

If you’re not familiar with article marketing, it is a powerful online advertising technique where you basically allow other websites (like ezine owners and article directories) to publish content that you send to them for free, and in return you get a link back to your site.

You then get traffic not only from your link in the article, but these links also help your search engine rankings, which can give your online business significant more traffic over the long term. The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results.

1. It Is Easy And Free.

Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple. You can submit as many articles as you want for free and the tools you need to do your keyword research are freely available. It’s a totally free method so you won’t cost you any money if you do make a mistake.

2. Establish Online Credibility.

Article marketing helps to establish your online creditability. Your articles will show you as an authority in your industry and people will be more willing to trust you and your opinions. When you make a recommendation for a product or service they’ll be much more likely to take your recommendation and make a purchase.

3. Long Term Traffic Results.

If you write your article correctly you will still keep getting traffic from that one article for a long time. A well written article with the right keywords can stay in circulation for months or even years. A good article will use a keyword phrase that gets good monthly searches but not too much competition. Ideally, you want to use long tail keywords (a keyword phrases that is two or more words in length), as they do well because they do not have have as much competition.

4. You Don’t Have to Do It Yourself.

If you do not like writing or you don’t think you have the time, you can pay someone to do it for you. You can hire a writer online for as little as $5 to $10 per 500 word article.

5. It Can Be Dome Automatically.

There are many article marketing services that will help you write and distribute your articles for you. This amount of automation can help distribute a lot of articles to a lot of article directories. This automation will allow you more time to take care of the other aspects of your online business.

The above points are just a few of the reasons how article marketing can help to build your internet business. The more articles you have in circulation, the more exposure you will receive. You can get started today by creating about 10-15 articles that use e your keywords in the title of each article and within the actual content. Then submit them to the leading article directories and your article marketing campaign is well on its way.

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. Discover all you need to know about marketing and starting an online business here.

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By Jon Allo If you're not familiar with article marketing, it is a powerful online advertising technique where you basically allow other websites (like ezine owners and article directories) to publish content that you send to them for free, and in return you get a link back to your site. You...